Intake
Validate the business owner, channel, region and required assets before scheduling production.
- Receives
- Campaign brief and target dates
- Produces
- Validated campaign record
Marketing operations
Give every campaign a clear process, every asset an owner and every team a shared way of working.
Let’s connect
A campaign record that survives every handoff
Connect the request, approved version, activation and result through one durable campaign identifier. Each transition should carry evidence of readiness.
Review
Route creative, audience and budget decisions to the relevant owners. Record the exact version each person approved.
- Receives
- Asset version and audience definition
- Produces
- Version specific approval evidence
Activate
Run suppression, link, tracking and schedule checks before the channel owner releases the campaign.
- Receives
- Approved package and launch checklist
- Produces
- Activation record with channel references
Measure
Join operational timestamps and channel results using the campaign identifier, then distinguish delivery friction from performance.
- Receives
- Launch record and channel results
- Produces
- Campaign review with traceable measures
Step 1 of 4
Inspect the data contract.
Select a field to examine its owner, permitted changes and conflict handling. Clear ownership keeps updates consistent across systems.
| Field or object | Accountable owner | Mapping and control |
|---|---|---|
| Marketing operations | Created at intake and retained across work, activation and reporting systems. | |
| Creative owner | Approval refers to an immutable version, not a changing folder link. | |
| Channel owner | Includes inclusion logic, exclusions and the time it was evaluated. |
Resolve the important decisions.
Parallel or sequential review
Brand and audience review can proceed together when neither depends on the other. Budget exceptions may require a separate decision.
Schedule ownership
Choose one system to own launch time and timezone so changes cannot create competing schedules.
Validate before handover.
Select the scenarios to discuss with your implementation team.
0 of 3 selected
Test an example workflowPlatform documentation
Built around how you operate.
Marketing teams often inherit a process assembled from spreadsheets, shared folders and individual habits. As campaign volume grows, approvals become difficult to follow and reporting depends on someone reconstructing what happened. UniLink helps translate those working practices into an operating model that people can actually use.
We begin with campaign intake, planning, production and launch, then connect the systems that support each stage. The scope can include a campaign taxonomy, approval rules, audience controls, UTM standards and service expectations. Your team gains a documented process with visible dependencies and a practical basis for improvement.
What we help you build.
Campaign intake and planning
Define request forms, required brief fields, prioritization rules and shared calendars so work enters the team with enough context to proceed.
Campaign governance
Establish naming conventions, audience checks, release criteria and approval responsibilities across regions, brands and business units.
Asset and audience operations
Organize asset metadata, permissions, version references and audience definitions so teams can find the right material and understand where it is used.
UTM and source standards
Create a campaign parameter dictionary and validation rules that keep traffic sources consistent across channels and reports.
Service level design
Agree response windows, escalation routes and workload visibility between requestors, campaign teams, creative teams and operations.
Performance visibility
Connect delivery dates, campaign status and measurement definitions so operational reviews address causes as well as outcomes.
How the work comes together.
Observe the current process
Follow a representative campaign from request to reporting. Record systems, dependencies, handoffs and common exceptions.
Define the operating model
Agree ownership, intake requirements, governance rules and a campaign lifecycle with the people doing the work.
Configure and validate
Implement agreed workflows and templates. Test approvals, permissions, audience exclusions and delayed dependencies.
Adopt and improve
Deliver operating documentation, train owners and use review sessions to refine the process as campaign needs change.
The engineering detail.
Read the contracts, controls and failure behavior behind a maintainable implementation.
A few practical questions.
Do we need to replace our project management platform?
Usually the first step is to assess your existing tools. We recommend changes when the current platform cannot support agreed requirements, rather than assuming a new platform is necessary.
What should we prepare for discovery?
A recent campaign brief, a sample launch checklist, a list of systems and an example performance report are useful. We can then identify where definitions or responsibilities differ between teams.
How is progress measured?
We agree a baseline and relevant measures during discovery. These may include approval cycle time, missed dependencies, rework, campaign data completeness and adherence to agreed service levels.
Make the next connection.
What could work better, together?
Tell us where your operations are today. We’ll help you see what comes next.