Capture interest
Record the property or development reference, enquiry source and preferred response channel.
- Receives
- Listing or development enquiry
- Produces
- Person and property interest record
Coordinate project interests, lead assignment and sales follow up without losing the history of each enquiry.
Let’s connect
Connect people to one or more property interests, viewing requests and agent relationships without overwriting earlier enquiries.
Record the property or development reference, enquiry source and preferred response channel.
Check existing agent relationships, project responsibility and location before routing.
Connect viewings, offers and commercial outcomes to the relevant property interest.
Select a field to examine its owner, permitted changes and conflict handling. Clear ownership keeps updates consistent across systems.
| Field or object | Accountable owner | Mapping and control |
|---|---|---|
| Property master | Retains a stable reference when listing content changes. | |
| CRM | Represents one person’s interest in a specific property or project. | |
| Sales operations | Follows documented assignment precedence. |
A person can enquire about multiple properties. Reporting should not count each interest as a new person.
Use the inventory owner’s status when determining whether a property can be promoted.
Select the scenarios to discuss with your implementation team.
Real estate enquiries may refer to several projects, units or locations and involve internal sales teams and channel partners. UniLink helps separate the person from their individual interests so the CRM reflects the relationship accurately.
The scope can include campaign source tracking, project based routing, visit coordination and pipeline visibility. Ownership rules and duplicate handling are especially important when the same enquiry arrives through several channels.
Connect people to relevant projects, locations and opportunities without unnecessary duplicate records.
Define assignment by project, territory, existing relationship and team availability.
Coordinate enquiry responses, visit tasks and stage updates with accountable owners.
Track campaign origins and opportunity progression with explicit identity and attribution rules.
Match the person, preserve source details and identify the project interest.
Route the enquiry and create the appropriate response or visit coordination task.
Maintain stage information and record the outcome for operational review.
Read the contracts, controls and failure behavior behind a maintainable implementation.
Yes. The relationship model can preserve separate interests and opportunities linked to the same contact.
The design should specify existing owner precedence, recent activity rules and an exception path before applying a new assignment.
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