Accept the event
Preserve the order, line item and event identity from the commerce platform.
- Receives
- Order, fulfilment or return event
- Produces
- Validated commerce record
Retail and ecommerce
Organize customer, catalog and order signals into relevant lifecycle communication and useful marketing measurement.
Let’s connect
Commerce events with correct customer and order context
Connect browsing, purchasing and returns to relevant lifecycle actions without treating every repeated event as a new purchase.
Resolve eligibility
Match the customer, check channel permission and evaluate the order’s current state.
- Receives
- Commerce record and customer preferences
- Produces
- Eligible lifecycle action
Reconcile value
Model discounts, refunds, taxes and currency according to the agreed revenue definition.
- Receives
- Orders, adjustments and campaign context
- Produces
- Net commerce measurement
Step 1 of 3
Inspect the data contract.
Select a field to examine its owner, permitted changes and conflict handling. Clear ownership keeps updates consistent across systems.
| Field or object | Accountable owner | Mapping and control |
|---|---|---|
| Commerce platform | Identifies the transaction independently from individual event deliveries. | |
| Commerce platform | Supports partial returns and product analysis. | |
| Engagement platform | Checked before marketing activation. |
Resolve the important decisions.
Order and event identity
An order can emit several events. Deduplicating only by order ID can incorrectly suppress fulfilment or return updates.
Revenue definition
Agree whether the report shows gross demand, captured payment or net revenue after returns.
Validate before handover.
Select the scenarios to discuss with your implementation team.
0 of 3 selected
Test an example workflowPlatform documentation
Built around how you operate.
Retail journeys cross advertising, storefronts, messaging and service channels. UniLink helps define the customer and event model that connects those touchpoints while respecting communication preferences and the boundaries of each platform.
The scope can include lifecycle journeys, audience synchronization, service context and campaign reporting. We distinguish an order, a customer and an interaction so the same transaction is not counted repeatedly or used to trigger conflicting communications.
What we help you build.
Customer and order context
Relate approved profile, purchase and catalog information through consistent identifiers.
Lifecycle communication
Design welcome, education, retention and reengagement journeys with suppression and frequency rules.
Audience operations
Coordinate audience definitions and consent aware activation across approved platforms.
Marketing measurement
Align transaction, campaign and channel definitions while documenting attribution differences.
How the work comes together.
Connect the signals
Validate customer identity, event structure and relevant order context.
Coordinate engagement
Select a journey using lifecycle state, preferences and recent service interactions.
Review performance
Assess campaign and customer outcomes with consistent transaction handling.
The engineering detail.
Read the contracts, controls and failure behavior behind a maintainable implementation.
A few practical questions.
Can a purchase stop a nurture sequence?
Yes, where purchase events and customer identity are available. The journey should define an explicit exit or transition rule.
How do you handle returns in reporting?
The measurement model should document the treatment of returns, cancellations and refunds so revenue measures have a clear meaning.
Make the next connection.
What could work better, together?
Tell us where your operations are today. We’ll help you see what comes next.