Read campaign context
Extract approved ad account, campaign, ad set and ad information through the relevant Marketing API scope.
- Receives
- Ad account authorization and query
- Produces
- Campaign hierarchy and performance
Meta Ads integration.
Connect advertising performance and approved customer events to campaign and revenue analysis.
Let’s connectAdvertising data with coordinated browser and server events
Treat campaign reporting and customer event ingestion as separate flows with their own identity and permission requirements.
Prepare customer events
Define event identity and consent handling before combining browser collection with server events.
- Receives
- Approved business event
- Produces
- Validated event envelope
Reconcile measurement
Inspect event diagnostics and compare platform measures with the organization’s metric definitions.
- Receives
- Event outcomes and campaign data
- Produces
- Documented measurement result
Step 1 of 3
Inspect the data contract.
Select a field to examine its owner, permitted changes and conflict handling. Clear ownership keeps updates consistent across systems.
| Field or object | Accountable owner | Mapping and control |
|---|---|---|
| Meta | Scopes campaign and reporting data. | |
| Collection implementation | Coordinates the same business event across collection paths. | |
| Preference process | Preserved for the intended advertising use. |
Resolve the important decisions.
Deduplication contract
Browser and server collection need aligned event identity according to the selected Meta interface.
Attribution interpretation
Platform attributed outcomes and CRM totals can differ because they answer different measurement questions.
Validate before handover.
Select the scenarios to discuss with your implementation team.
0 of 3 selected
Test an example workflowPlatform documentation
A connection with a clear purpose.
Marketing API for campaign data and Conversions API where server event collection is appropriate.
We begin by identifying the business process this connection supports. Source ownership, permissions and the expected update behavior are documented before data starts moving.
The data behind the workflow.
Ad accountsCampaignsAd setsAdsInsightsConversion events
Object and field availability depend on the platform edition, API permissions and the agreed use case. Mapping defines which system owns each value and how changes are reconciled.
Decisions worth making early.
Scope & access
Review app permissions, account access and the policy requirements of the chosen interface.
Data & behavior
Define event deduplication and consent handling when browser and server events coexist.
From mapping to a maintainable connection.
Discover the workflow
Agree the trigger, source of truth, receiving system and the person accountable for exceptions.
Validate the contract
Confirm permissions, object mappings, identifiers, consent and API behavior using a representative test environment.
Test real scenarios
Exercise expected updates, duplicates, missing data, access failures and vendor rate limits.
Document and enable
Hand over field mappings, credentials ownership, monitoring guidance and recovery procedures.
The engineering detail.
Read the contracts, controls and failure behavior behind a maintainable implementation.
What could work better, together?
Tell us where your operations are today. We’ll help you see what comes next.