Authorize the account
Confirm developer access and the relevant manager or client account relationship for the required API operations.
- Receives
- Account hierarchy and reporting scope
- Produces
- Authorized reporting connection
Google Ads integration.
Connect campaign reporting and approved conversion data with the wider revenue measurement model.
Let’s connectCampaign reporting reconciled with commercial outcomes
Keep advertising entity identifiers, account hierarchy and conversion definitions intact when joining platform and CRM data.
Extract the right grain
Select campaign dimensions and metrics at a defined date and entity grain.
- Receives
- Reporting query and metric contract
- Produces
- Campaign performance dataset
Connect outcomes
Use the appropriate supported conversion interface and preserve event identity, consent and attribution context.
- Receives
- Approved commercial conversion
- Produces
- Traceable platform and CRM comparison
Step 1 of 3
Inspect the data contract.
Select a field to examine its owner, permitted changes and conflict handling. Clear ownership keeps updates consistent across systems.
| Field or object | Accountable owner | Mapping and control |
|---|---|---|
| Google Ads | Scopes campaign references and access. | |
| Advertising platform | Mapped to the organization’s campaign taxonomy. | |
| Measurement owner | Includes event meaning, timing and attribution assumptions. |
Resolve the important decisions.
Reporting versus ingestion
Reading campaign performance and sending conversion data require different contracts and permissions.
Reconciliation limits
Attribution windows, timezones and identity coverage can explain legitimate differences from CRM reporting.
Validate before handover.
Select the scenarios to discuss with your implementation team.
0 of 3 selected
Test an example workflowPlatform documentation
A connection with a clear purpose.
Google Ads API reporting and suitable conversion ingestion interfaces, selected for the use case.
We begin by identifying the business process this connection supports. Source ownership, permissions and the expected update behavior are documented before data starts moving.
The data behind the workflow.
CampaignsAd groupsAdsMetricsConversion actions
Object and field availability depend on the platform edition, API permissions and the agreed use case. Mapping defines which system owns each value and how changes are reconciled.
Decisions worth making early.
Scope & access
Validate developer access, account hierarchy and the appropriate interface for reporting or ingestion.
Data & behavior
Document attribution windows, consent and event identity when reconciling platform and CRM outcomes.
From mapping to a maintainable connection.
Discover the workflow
Agree the trigger, source of truth, receiving system and the person accountable for exceptions.
Validate the contract
Confirm permissions, object mappings, identifiers, consent and API behavior using a representative test environment.
Test real scenarios
Exercise expected updates, duplicates, missing data, access failures and vendor rate limits.
Document and enable
Hand over field mappings, credentials ownership, monitoring guidance and recovery procedures.
The engineering detail.
Read the contracts, controls and failure behavior behind a maintainable implementation.
What could work better, together?
Tell us where your operations are today. We’ll help you see what comes next.